For more than 50 years, Reyes Beverage Group has operated with a growth mindset, embracing change as an opportunity to innovate, expand our capabilities and build for the future.

From local craft brews, beloved regional partners to iconic brands, we connect customers, consumers and brands every day, everywhere we operate. As consumer preferences continue to evolve, RBG is evolving alongside them. Through strategic investments in our partnerships, facilities, technology and people, we’re bringing our long-term vision for total beverage leadership to life.

Most recently, we’re proud to announce that Bacardi USA has selected us to be their strategic partner in 11 markets, effective January 1, 2027. This partnership will launch in Arizona, California, Colorado, Florida, Hawaii, Louisiana, Maryland, Oklahoma, South Carolina, Texas and Washington, D.C., and will include Bacardi USA’s full portfolio of premium and super-premium brands, including Grey Goose, Patrón and Bombay Sapphire.

Since adding spirits in 2023, we've built valuable supplier partnerships and unlocked new opportunities across existing and emerging markets. While we had notable growth in California last year, we've accelerated that momentum this year by not only strengthening our spirits business but also entering the wine category in an unprecedented way.

Beyond our partnership with Bacardi USA, we also welcomed supplier partnerships with Cazcanes Tequila, Lake Hour and SpikedAde to our growing portfolio, while expanding relationships with suppliers across our new and legacy RBG markets, including:

• 90+ Cellars

• ALB Vodka

• Carbliss

• Casa Azul

• CIV USA

• Conecuh Brands

• Darco Spirits

• DC Flynt MW Selections

• Duckhorn Vineyards

• Harlan Estate

• Jordan Winery

• Koloa Rum

• LeVecke Beverage Group

• Luxco

• Mijenta Tequila

• Mom Water

• Next Century Spirits

• Oliver Winery

• Precept Wine & Spirits

• Promontory

• Saint Spritz

• Sazerac

• Silver Oak

• Stateside Brands

• Winery Exchange

RBG remains committed to growing alongside our suppliers, customers and communities. By investing in our people, strengthening our relationships and continuously improving how we operate, we're building a more agile business prepared to take on what's next.