LALO Spirits LLC and Reyes Beverage Group are pleased to announce a new distribution partnership in California, effective late July 2025.

"We are thrilled to partner with Reyes Beverage Group in the key market of California," said Jim McDermott, Co-Founder and Co-CEO of LALO Spirits. "With their recent investments and commitment to growth in this space, we believe they are the ideal partner to help us bring exceptional tequila to a broader audience. California represents roughly 20% of the nation's tequila sales, and we're excited to connect with more customers in this dynamic market."

LALO Tequila is a premium, three ingredient tequila brand with a mission to honor traditional tequila-making through a modern lens. Founded in 2017 by childhood friends, Eduardo “Lalo” González and David “R” Carballido, LALO represents a commitment to transparency and authenticity in every bottle. LALO's Blanco tequila is crafted from 100% Highland agave sourced from the Jalisco Highlands, deep well water and champagne yeast to emphasize purity, simplicity and the natural flavor of agave. The brand's distinctive minimalist bottle design reflects its philosophy of letting quality speak for itself, while its growing reputation among bartenders and tequila enthusiasts has established LALO as one of the fastest-growing premium tequila brands in the market today.

“We have invested heavily in our California market across our people, facilities and portfolio so that we can continue to lean into our position as a total beverage distributor and partner with suppliers, like LALO Tequila, to connect customers, consumers and brands every day, everywhere we operate,” said Tom Reyes, President of Reyes Beverage Group West.

About LALO Spirits:

LALO Spirits LLC is a premium tequila company founded with a mission to create exceptional, traditionally crafted tequila that honors the heritage of Mexican distillation. Based on the principle that great tequila requires only three ingredients - 100% Highland agave, deep well water, and champagne yeast - LALO Spirits is committed to transparency, authenticity, and quality in every aspect of production.

The company's flagship LALO Tequila Blanco is produced in the Jalisco Highlands using time-honored methods including traditional copper pot stills, while maintaining modern standards of consistency and purity. LALO's clean, minimalist approach extends from its production philosophy to its distinctive bottle design, reflecting the brand's belief that exceptional quality speaks for itself.

Since its launch, LALO has gained recognition among bartenders, spirits professionals, and tequila enthusiasts for its clean, crisp profile and versatility in both neat sipping and premium cocktails. The brand has established itself as one of the fastest-growing premium tequila brands in the market, with distribution expanding across key markets throughout the United States.

LALO Spirits is dedicated to educating consumers about traditional tequila-making while building lasting relationships with retail partners and distributors who share the company's commitment to quality and authenticity. For more information, visit www.lalospirits.com.

About Reyes Beverage Group:

Reyes Beverage Group (RBG) is dedicated to being the best distributor in the industry with distributorships in California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, South Carolina, Tennessee, Texas, Virginia and Washington, D.C. RBG is committed to protecting the quality of its suppliers’ brands through the utilization of superior routing and world-class warehouse and cold storage facilities, while also using its highly trained sales team to grow those brands and best serve the retail customers of Allied Beverages, Capital Reyes Distributing, Chesbay Distributing, Chicago Beverage Systems, Crest Beverage, DET Beverages, Florida Distributing Company, Gate City Beverage, Gold Coast Beverage, Golden Brands, Greenco Distributing, Harbor Distributing, High Desert Distributing, Island Distributing, Lee Distributors, Monarch Distributing, Premium Distributors of Maryland, Premium Distributors of Michigan, Premium Distributors of Virginia and Premium Distributors of Washington, D.C. Across 54 facilities, our team of nearly 10,000 people delivers over 335 million cases annually to over 115,000 retail accounts across the nation. For more information on the company, its portfolio of world-class beer and spirits brands and career opportunities, explore the company’s website at www.reyesbeveragegroup.com.